Is Your Direct Selling Organization Keeping Up With These Technology Trends?
3 Tips to Test Your Technological Consistency
We are in the digital age. We have been for a while now, but the thing about the digital age is that it’s never the present because it’s always a few seconds ahead of your last thought. Technology is changing the game, and it’s slowing down for no one — and that includes your Direct Selling Organization (DSO). Keep yourself updated and consistent with all the latest trends to help your DSO gain the upper hand and stay ahead of the technology curve.
Stay Agile with Mobile Technology
Direct Selling is a mobile industry already. If you think about it, it isn’t an industry that requires you to sit at a desk for eight hours a day. Distributors and party planners are constantly on the move to be creative and find new ways to showcase their products to as many people as they can. It’s fitting that as agile as the Direct Selling industry is, it’s only natural to adopt and embrace mobile technology.
Technology and the internet have shifted so vastly from being solely on a computer monitor to now, a more compact mobile screen. Almost anything you do on a desktop can now be done in the palm of your hand. Stay up to date with new apps that are developed for the sole purpose of keeping your business efforts organized and less complicated. Today there are apps for planners, apps for timekeeping, apps for notes — in this business remember, your phone is your best friend. Embrace it.
Social Media Still Reigns Supreme
As retail evolves, social media remains a game changer. It is the hub that everyone seems to gather around, and it doesn’t appear to be slowing down anytime soon. In fact, according to Statista, 77% of the U.S. population is on social media.
Initially intended for a more personal experience, social media has transformed into a huge marketing highway serving relevant advertisements based on unique attributes of individual users. Why? Because the amount of time people are spending on social media is increasing every day and social media companies are tracking user’s actions, likes and dislikes. This makes it easier to deliver relevant ads to smaller audiences and if done properly, it can save marketers and brands big money.
Invest time to market on your social media platforms. Direct selling is not only about selling — it’s about people. That’s what sets it apart from so many other business models. You must get to know not only your customers but your distributors as well. And social media is the glue that can make it happen. Make it a priority to learn all the ins and outs of not only marketing your products but getting to know your people, too. Relationships still hold the highest value. Pursue them, but through a digital means. Do it well and do it consistently. Your target market no longer consists of those you can simply reach at arm’s length — you have the whole world at your fingertips. Use it to your advantage.
Don’t Be Afraid to Try New Things
All the talk about enhanced technology and the newest trends may sound a bit cliche. But everyday technology is working harder and faster than ever and new experiences always just around the corner. Consistently explore them and determine if they have potential for your business. Don’t be afraid to take risks and test them out!
Social media is constantly coming up with new features and better user experiences. In 2016 Facebook introduced, Facebook Live, enabling all Facebook users to go live via video from any internet-enabled device. Instagram followed soon after and it looks like this popularity is catching on. Video is now becoming the preferred use of technology. But with the option to stream live in real time, it has opened up even more new possibilities. Experiment. Host a live video teaching your viewers how to use your products, and encourage your distributors to do the same! There is a sense of realness to live video versus a pre-made, edited video conveying a more genuine, authentic, and unscripted connection to your audience. Live video is just the tip of the iceberg. Get out there and have fun finding your next big thing.
Technology is only going to diversify and advance. There are so many fluid changes happening all the time. Smartphones are going to continue to get smarter, social media is going to get more connected, and Facebook Live along with other new advances will start coming faster and faster. So, get in now, explore what digital technology has to offer, and keep your DSO ahead of the pack.